Our focus this week was on building credibility for your site through links and understanding Google Analytics tools. Link building is an important part of…
View More W13 Reflection: Ranking, Link Building, & Google AnalyticsW12 Reflections: Social Media for SEO & Networking
Our focus this week was using strategy, networking, and SEO through social media to spread awareness and obtain conversions. Social media is now one of…
View More W12 Reflections: Social Media for SEO & NetworkingW11 Reflection: Landing Page Optimization & Basic SEO
Welcome to the unlimited black hole of SEO and optimization. Someone at the bottom of that vacuum may have Google’s algorithm decoded, but the rest…
View More W11 Reflection: Landing Page Optimization & Basic SEOW10 Reflection: ROI & Optimizing Ad Performance
This week, I’m tired. It’s been quite a homework week for several of my classes, and the Google Ads project has finally reached the major…
View More W10 Reflection: ROI & Optimizing Ad PerformanceW09 Reflection: Relevance & Quality Score
This week’s focus was on learning the Google Ads tools necessary to assess the status of ads. Various Quality Score reports from Google can help…
View More W09 Reflection: Relevance & Quality ScoreW08 Reflection: Ads
Working on ads this week was a simple reminder of good advertising practices. One was that an ad should ask for the sale in a…
View More W08 Reflection: AdsW07 Reflections: Google Ads and Keywords
Our task this week was to get inside the head of a consumer and identify what keywords to use in targeting our advertising. We did…
View More W07 Reflections: Google Ads and KeywordsW04 Reflection: Legal Structure
I learned some great things this week as I researched legal permits, taxes, and requirements to operate business online and in person. Often people feel…
View More W04 Reflection: Legal StructureW05 Reflection: Site Design
In MKT250 this week at BYU-Idaho we discussed one of the digital marketing topics I feel most passionate about: site design. It was a good…
View More W05 Reflection: Site DesignW04 Reflection: Site Builders and Hosting
For Web Business MKT 250 at BYU-Idaho this week we learned about different site builders and hosting platforms for websites. I was familiar with the…
View More W04 Reflection: Site Builders and Hosting