This week’s focus was on learning the Google Ads tools necessary to assess the status of ads. Various Quality Score reports from Google can help direct you to improve your ad, keywords, and landing page. I also found some interesting information about the combination of Google Ads with Google Analytics, which essentially groups all of a user’s data related to your site and any actions they take on it so you have even greater clarity and control in reports to help you improve your conversion process.

One thing I came to realize in learning Google Ads tools is that it all comes down to your ability to read and respond to the data you’re seeing. No matter how skillfully integrated your dashboard and tools become, the responsibility to take action to improve your ads is yours—Google won’t do it for you. Warning signs and signals in the data just direct you towards improvement, and the growth is there for the taking.

Living the gospel is similarly all about your ability to read and respond to the data you’re seeing and feeling. No matter how skillfully integrated your religious life and church become, the responsibility to take action to improve your personal life is yours—the church won’t do it for you. Warning signs and invitations from others just direct you towards improvement, and the growth is there for the taking.

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