Working on ads this week was a simple reminder of good advertising practices. One was that an ad should ask for the sale in a proper way. Customers want to be wanted and needed. They also want highlighted the positive benefits of your product and the emotional reasons they would buy. They want descriptive guarantees of how great your product is. They want a reason to trust you as a seller, and they want you to be clear and comprehensive in communication.

There wasn’t much work to this week, but as I reflect on good ads I think of what can be learned from advertising that applies to relationships. The ability to be persuasive while still polite. The ability to ask for what you want, while helping the other person achieve and find what they want. The ability to establish credibility and trust. The ability to have genuine, open communication. Advertising principles can go a long ways in professional and casual relationships.

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